Hip-hop legends convening in A.C. to salute Walt Reeder, Jr. - Philly News


WREEDER 750x400January 15, 2015

Philly Now
- Bill Chenevert

This weekend, you’ve got a real reason to. A huge Annual All-Stars of Hip Hop concert at Boardwalk Hall is slated for Sunday night, and the line-up is pretty insane: KRS-One, Big Daddy Kane, Public Enemy, Naughty By Nature, MC Lyte and Special Ed will all take the stage to celebrate Big Bloc Entertainment, notably the company’s president and CEO, Walt Reeder, Jr. He spoke to PW this week, from his talent agency’s office in Bala Cynwyd, about his path to success, the talent he’s been working with for 15 years and how his business has stayed relevant.

“I started this company in ’99 and built on relationships to take me to where I am now,” he says, and one of his oldest clients is DJ Kool. “I’ve been managing him since 1995.” He pointed to the megahit that Kool’s known for, “Let Me Clear My Throat,” a hip-hop party-starting classic. “I had the ability to put groups to work. From there, it turned into a full-fledged agency.”


Big Bloc Entertainment Marks 15-Year Anniversary


walttribuneJanuary 2, 2015

The Philadelphia Tribune
- Ayana Jones

One the nation’s largest African-American owned talent booking agencies has reached a significant business milestone. 

Led by Walt Reeder Jr., Philadelphia-based Big Bloc Entertainment, Inc. has marked its 15-year anniversary in the entertainment industry.

The full service agency specializes in providing hip-hop, rhythm and blues and gospel artists, comedians, celebrity hosts and disc jockey acts to promoters, concert venues, colleges, clubs, corporations, casinos and churches.

“It feels really good to be one of the leading African-American agencies out there that has stood the test of time and has been received warmly in the industry by artists, managers and promoters alike,” said Reeder, who is president and CEO of Big Bloc.

He’s one of a few African Americans who own a talent booking agency.

Reeder credits his staff and the ability to build key relationships as critical factors to Big Bloc’s success.

“What has kept me afloat is just relationships,” Reeder said. “Building strong relationships in the entertainment community and building on those relationships to get more business. I have a hell of a staff. They help me run a sound business and keeping those relationships together and just trying to do the right thing by people.”